East Aurora Advertiser

Advertise

Newspaper Advertising

Neighbor-to-Neighbor Newspapers are the long-established communications source as subscribed weekly newspapers in the communities we serve. Traditional newspaper advertising continues to be preferred source of business information for thousands of readers in your market area. Newspaper advertising has staying power (weekly newspapers stay on the “coffee table” longer than other advertising). Newspaper advertising in our long-established (over 150 years for some) titles is trusted because as publishers we are part of the community.

Our Newspapers are: East Aurora Advertiser, Elma Review, Arcade Herald, Warsaw’s Country Courier, Franklinville Mercury-Gazette and the Springville Journal, as well as our monthly antiques publication The NYPA-Collector.

We also participate in a local advertising network with other community newspapers and are representatives of the New York Press Service, offering display and classified advertising opportunities for placement across the state and nation-wide.

Christina Petermann at 716-652-0320 (office) -or- 716-553-0337 (cell);  Email: eadv.sales@gmail.com
Susan Eubanks at 716-217-8186 (office);  Email: sueeubanks123@gmail.com

Website Advertising

We don’t clutter our pages with national “program” digital advertising. We offer a limited number of positions on our pages. Rates start at $79 a week. *IAB standard 250×300 and leaderboard spaces available.

Christina Petermann at 716-652-0320 (office) -or- 716-553-0337 (cell);  Email: eadv.sales@gmail.com

Join Us in A Marketing Experiment at a Ridiculously Low Cost

Here are the Goals:

  • Introduce new customers to your on-line merchandise
  • Spark interest in visiting your physical store
  • Compete with the big-guys with 24/7 shopping
  • Learn about driving customers to your site with our custom QR codes

Here’s the plan:

We’d like to direct more business to local stores by combining the staying power of print, with the instant gratification of a click of a smart phone.

You select an on-line merchandise item or category and provide is with a color image of the item available from your on-line shop. Suggestions: A signature item, a sale item or a most profitable item.

Direct us to the location of the item or category on your website.

Provide us with your current in-store shopping days and hours.

What we do:

We will create a special QR code that will go directly to the item or category you have chosen

We will print an image (in color) of the item or one from the on-line category you have chosen

We will include your store name/logo/web address; physical address, image and QR code in a 2 column by 4 inch print display advertisement in the East Aurora Advertiser.

We will gather between 9 and 12 participating shops under a “Shop Local – Shop On-Line” banner in a 6 column by 12 (to 16 inch) block.

We will print the page in the newspaper

We will print the same block of ads a second week at no charge.

A $607. value for $195

What Additional Benefit Will You Receive?

We know the reputational safety of the Advertiser  is especially important when it comes down to advertising – especially when it involves on-line shopping. And we know that a our newspaper readers are well-qualified buyers and retain information from advertising.

In this marketing test we’ll learn somethings about our readers and your customers through the special QR code we create. We’ll know how many readers respond quickly, how many respond over time an from what type of smart phone they use. None of this information is specific to a person – just the types of phones being used and what days and hours the code is clicked – so there is no privacy issue. We will share that general information about your advertisement with you, but not with other merchants.

 

Audio & Video Commercials

Availability coming soon to our websites. Podcast opportunities in 15 and 30 second spots. Pre-roll and post roll in 30 second spots. Contact us for more details.

 

Newsletter Sponsorship

We regularly communicate with our members with information about their communities in an e-mail newsletter. Because they are members and because we offer relevant communication, these e-mails have a high “open rate.” Your message (and link) can be included as a banner ad sponsorship. Cost is $5 per hundred opens or $25 flat fee per issue, and a one-time banner production fee of $20. Only two positions available (non-competing organizations) per weekly letter.