East Aurora Advertiser

Column: The View from Right Field: More Than a Press Release

Press releases remind me of Jack Webb in his role as Sgt. Joe Friday in the classic Dragnet TV series. A witness he was interviewing would invariably embellish her answers with extraneous details, heresay or opinions. Sgt. Friday would interrupt and offer his laconic, classic line, “Just the facts, ma’am.” That’s the press release’s fate: Get the information out there in a concise and clear, albeit prosaic (RIP Snake) manner for the world to digest. But, usually, there’s more to the story.

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